Privacy Statement

This website (hereinafter the “Website“) is provided by Bayer Company (hereinafter “us” or “ we”). For further information regarding the provider of the Website, please refer to our imprint.

A. Handling of personal data

In the following we wish to provide you with information on how we handle your personal data when you use our Website. Unless otherwise indicated in the following chapters, the legal basis for the handling of your personal data results from the fact that such handling is required to make available the functionalities of the Website requested by you (Art. 6(1)(b) General Data Protection Regulation).

I. Using our Website

1. Accessing our Website

When you call up our Website, your browser will transfer certain data to our web server. This is done for technical reasons and required to make available to you the requested information. To facilitate your access to the Website, the following data are collected, briefly stored and used:

Moreover, to protect our legitimate interests, we will store such data for a limited period of time in order to be able to initiate a tracking of personal data in the event of actual or attempted unauthorized access to our servers (Art. 6(1)(f) General Data Protection Regulation).

2. Registration and login

In order to be able to order via our Website, you need to first register an account with us, where you are able to determine your personal login credentials that you need to be able to log into your personal account. For this registration and subsequent login procedure, we collect the following information about you:

The system creates a User ID after your registration for authorization purposes. We process this personal data in order to provide you with an access to the services of our Website. They are deleted in case you deactivate your user account.

3. Setting of cookies

a) What are cookies?

This Website uses so-called “cookies”. Cookies are small text files that are stored in the memory of your terminal via your browser. They store certain information (e.g. your preferred language or site settings) which your browser may (depending on the lifespan of the cookie) retransmit to us upon your next visit to our Website.

b) What cookies do we use?

We differentiate between two categories of cookies: (1) functional cookies, without which the functionality of our Website would be reduced, and (2) optional cookies used for e.g. website analysis and marketing purposes. The following tables contain a detailed description of the optional cookies we use:

c) Optional Cookies
Name Purpose and content Provider Lifespan Consent
Website analysis with Google Analytics These cookies assign a randomly generated ID to your device, enabling us to recognize your device upon your next access. For details on website analysis please see the respective chapter below. Google 6 months
Website Statistics Analysis We analyze your online behavior in order to improve the usage of our Websites. For details on Website Statistics Analysis please see the respective chapter below. Bayer 6 months
d) Subject to your consent

We only use optional cookies if we have obtained your prior consent (Art. 6(1)(a) General Data Protection Regulation). Upon your first access to our Website, a banner will appear, asking you to give us your consent to the setting of optional cookies. If your consent is given, we will place a cookie on your computer and the banner will not appear again as long as the cookie is active. After expiration of the cookie’s lifespan, or if you actively delete the cookie, the banner will reappear upon your next visit to our Website and again ask for your consent.

e) How to prevent the setting of cookies

Of course you may use our Website without any cookies being set. In your browser, you can at any time configure or completely deactivate the use of cookies. This may, however, lead to a restriction of the functions or have adverse effects on the user-friendliness of our Website.

4. Website Analysis with Google

On our Website we use a web analysis service of Google Inc., 1600 Amphitheatre Parkway, Mountain View, CA 94043, United States (“Google”).

Google will analyze your use of our Website on our behalf. To this purpose, we use the cookies described in more detail in the above table. The information collected by Google in connection with your use of our Website (e.g. the referring URL, our webpages visited by you, your browser type, your language settings, your operating system, your screen resolution) will be transmitted to a server of Google in the US, where it will be stored and analyzed. The respective results will then be made available to us in anonymized form. Your usage data will not be connected to your full IP address during this process. We have activated on our Website the IP anonymizing function offered by Google, which will delete the last 8 bits (type IPv4) or the last 80 bits (type IPv6) of your IP address after each data transfer to Google. Moreover, Google is certified under the EU-US Privacy Shield, which ensures that an adequate level of data protection is maintained with respect to the processing of personal data by Google in the US.

You may withdraw your consent to the use of web analysis service of Google Inc., at any time, either by downloading and installing the provided Google Browser Plugin or by administrating your consents in the above table, in which case an opt-out cookie will be placed. Both options will prevent the application of web analysis only as long as you use the browser on which you installed the plugin and do not delete the opt-out Cookie.

5. Web Statistics Analysis

On our website we use a web statistics analysis tool. Main purpose of the web statistics analysis is to learn about the most frequently used functionalities in order to improve our websitei. e. how many registered users per country are using the different functional services of myOrders (Order History, Invoice Copy, Delivery Tracking, Order Entry).To analyse the usage of the website we process your User ID and the functionalities you have used during your visit on our website. We will store your personal data and the analysis results for 6 months.You may withdraw your consent to the use of web statistics analysis at any time by administrating your consents in the above table, in which case an opt-out cookie will be placed.

6. Online Shop

We will process the following personal data for the following purposes:

We have set out below, in a table format, a description of all the ways we plan to use your personal data, and the legal bases we rely on. We have also identified what our legitimate interests are where appropriate.

Purpose Legal basis Explanation Provision of personal data required Consequences of failure to provide personal data
Process your purchase order and deliver service to you Art. 6(1)(b) General Data Protection Regulation Personal data necessary for the performance of a contract with you. Yes We are not able to process your purchase order
Purchase history and our CRM system Art. 6(1)(f) General Data Protection Regulation Our legitimate interest is based on our need to be able to manage our customer relations, in order to secure a successful business. No We cannot send you customized information
Credit check if you purchase on account Art. 6(1)(f) General Data Protection Regulation Our legitimate interest is based on the fact that we would like to protect us against payment defaults. No You are not able to use the payment method payment on account, in which case you need to pay in advance

7. Contacting you to obtain your feedback

In order to improve our services we may use the email-address as provided in your profile to ask for your feedback (e.g. regarding customer service, on time delivery, quality of the delivery and accuracy of invoicing).

You may at any time object to the use of your email-address for the purposes of collecting your feedback by sending an email to dataprivacy.customerexperience@bayer.com

Purpose Legal basis Explanation Provision of personal data required Consequences of failure to provide personal data
Collect your feedback in order to improve our services Art. 6(1)(f) General Data Protection Regulation We have a legitimate interest to ask our customers how our products and services were perceived No We are not able to collect your feedback to improve our services

II. Retention period for personal data

Your personal data in the context of purchases you made with us will be stored for 10 years as of the moment you finalized the purchase order in order to fulfill the archiving duties we have according to applicable tax laws

III. Transfer of data for commissioned processing

For the processing of your data we will to some extent use specialized service contractors. Such service contractors are carefully selected and regularly monitored by us. Based on respective data processor agreements, they will only process personal data upon our instruction and strictly in accordance with our directives.

IV. Processing of data outside the EU / the EEA

Your data will in part also be processed in countries outside the European Union (“EU”) or the European Economic Area (“EEA”), which may have a lower data protection level than European countries. In such cases, we will ensure that a sufficient level of protection is provided for your data, e.g. by concluding specific agreements with our contractual partners (copy available on request), or we will ask for your explicit consent to such processing.

B. Information regarding your rights

The following rights are in general available to you according to applicable data privacy laws:

If you wish to exercise your rights, please address your request to the contact indicated below. (-> Contact).

C. Contact

For any questions you may have with respect to data privacy, please write an e-mail to data.privacy@bayer.com or contact our company data protection officer at the following address:

Group Data Protection Officer
Bayer AG
51368 Leverkusen

D. Amendment of Privacy Statement

We may update our Privacy Statement from time to time. Updates of our Privacy Statement will be published on our Website. Any amendments become effective upon publication on our Website. We therefore recommend that you regularly visit the site to keep yourself informed on possible updates.

Last updated: 11.12.2018.